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Drinking beer is an experience to be savoured and at Lion Nathan, we work hard to ensure our brands delight from the moment you lay eyes on them.
This is because beer is enjoyed for more than just how it tastes. How it looks in the glass, how it smells when you raise it to your lips and how it feels when you take a sip, are all part of the overall beer drinking experience.
So next time you have a beer, first look at. Is the colour strong and true to type? Is the beer bright? Is the glass clean and frosty? Is the heads firm and full?
Next, bring it to your lips and experience the fleeting aromas, be they tangy, malty or fruity.
Having lingered long enough to take in its smell, take a sip and let the flavours hit your tongue. You notice the quality – is it fresh? You’ll also feel the pleasing effects of the effervescence. Now, the bitterness and body take effect, giving some degree of satisfaction as you experience the mouth feel and taste sensation.
You smell the glass as it empties and the lacing is a pleasing reminder of the quality of the brew. But the vital quality question remains: will you have another?
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